Marketing online
Value delivery network Marketing channel Channel level Direct marketing channel Indirect marketing channel Channel conflict Conventional distribution channel Vertical marketing system Contractual VMS Franchise organization Administered VMS Horizontal marketing system Multichannel distribution system Disintermediation Marketing […]
Market-skimming pricing Market-penetration pricing Product line pricing Optional product pricing Captive product pricing By-product pricing Product bundle pricing Discount Allowance Segmented pricing Psychological pricing Reference prices Promotional pricing Geographical pricing FOB-origin pricing Uniform-delivered pricing Zone […]
Price Customer value-based pricing Good-value pricing Value-added pricing Cost-based pricing Fixed costs Variable costs Total costs Experience curve Cost-plus pricing Break-even pricing Competition-based pricing Target costing Demand curve Price elasticity
New-product development Idea generation Crowdsourcing Idea screening Product concept Concept testing Marketing strategy development Business analysis Product development Test marketing Commercialization Customer-centered new-product development Team-based new-product development Product life cycle Style Fashion Fad Introduction stage […]
Product Service Consumer product Convenience product Shopping product Specialty product Unsought product Industrial product Social marketing Product quality Brand Packaging Product line Product mix (product portfolio) Service intangibility Service inseparability Service variability Service perishability Service […]
Market segmentation Market targeting (targeting) Differentiation Positioning Geographic segmentation Demographic segmentation Age and life-cycle segmentation Gender segmentation Income segmentation Psychographic segmentation Behavioral segmentation Occasion segmentation Benefit segmentation Intermarket segmentation Target market Undifferentiated (mass) marketing Differentiated […]