Customer-Driven Marketing Strategy: Creating Value for Target Customers

Market segmentation
Market targeting (targeting)
Differentiation
Positioning

Geographic segmentation
Demographic segmentation
Age and life-cycle segmentation
Gender segmentation
Income segmentation
Psychographic segmentation
Behavioral segmentation
Occasion segmentation
Benefit segmentation
Intermarket segmentation

Target market
Undifferentiated (mass) marketing
Differentiated (segmented) marketing
Concentrated (niche) marketing
Micromarketing
Local marketing
Individual marketing

Product position
Competitive advantage
Value proposition
Positioning statement

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