Products, Services, and Brands: Building Customer Value

Product
Service
Consumer product
Convenience product
Shopping product
Specialty product
Unsought product
Industrial product
Social marketing

Product quality
Brand
Packaging
Product line
Product mix (product portfolio)

Service intangibility
Service inseparability
Service variability
Service perishability
Service profit chain
Internal marketing
Interactive marketing

Brand equity
Store brand (private brand)
Co-branding
Line extension
Brand extension

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