Marketing Channels: Delivering Customer Value

Value delivery network
Marketing channel
Channel level
Direct marketing channel
Indirect marketing channel

Channel conflict
Conventional distribution channel
Vertical marketing system
Contractual VMS
Franchise organization
Administered VMS
Horizontal marketing system
Multichannel distribution system
Disintermediation

Marketing channel design
Intensive distribution
Exclusive distribution
Selective distribution

Marketing channel management

Marketing logistics
Supply chain management
Distribution center
Intermodal transportation
Integrated logistics management
Third-party logistics

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