Marketing online
New-product development Idea generation Crowdsourcing Idea screening Product concept Concept testing Marketing strategy development Business analysis Product development Test marketing Commercialization Customer-centered new-product development Team-based new-product development Product life cycle Style Fashion Fad Introduction stage […]
Product Service Consumer product Convenience product Shopping product Specialty product Unsought product Industrial product Social marketing Product quality Brand Packaging Product line Product mix (product portfolio) Service intangibility Service inseparability Service variability Service perishability Service […]
Market segmentation Market targeting (targeting) Differentiation Positioning Geographic segmentation Demographic segmentation Age and life-cycle segmentation Gender segmentation Income segmentation Psychographic segmentation Behavioral segmentation Occasion segmentation Benefit segmentation Intermarket segmentation Target market Undifferentiated (mass) marketing Differentiated […]
Business buyer behavior Business buying process Derived demand Supplier development Straight rebuy Modified rebuy New task Systems selling (or solutions selling) Buying center Users Influencers Buyers Deciders Gatekeepers Problem recognition General need description Product specification […]
Consumer buyer behavior Consumer market Culture Subculture Social class Group Opinion leader Online social networks Lifestyle Variety-seeking buying behavior Need recognition Information search Alternative evaluation Purchase decision Postpurchase behavior Cognitive dissonance New product Adoption process […]
Customer insights Marketing information system Internal databases Competitive marketing intelligence Marketing research Exploratory research Descriptive research Causal research Secondary data Primary data Commercial online databases Observational research Ethnographic research Survey research Experimental research Focus group […]