Consumer Markets and Consumer Buyer Behavior

Consumer buyer behavior
Consumer market

Culture
Subculture
Social class
Group
Opinion leader
Online social networks
Lifestyle
Variety-seeking buying behavior

Need recognition
Information search
Alternative evaluation
Purchase decision
Postpurchase behavior
Cognitive dissonance

New product
Adoption process
Personality
Motive (drive)
Perception
Learning
Belief
Attitude

Complex buying behavior
Dissonance-reducing buying behavior

Habitual buying behavior

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