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Business buyer behavior Business buying process Derived demand Supplier development Straight rebuy Modified rebuy New task Systems selling (or solutions selling) Buying center Users Influencers Buyers Deciders Gatekeepers Problem recognition General need description Product specification […]
Consumer buyer behavior Consumer market Culture Subculture Social class Group Opinion leader Online social networks Lifestyle Variety-seeking buying behavior Need recognition Information search Alternative evaluation Purchase decision Postpurchase behavior Cognitive dissonance New product Adoption process […]
Customer insights Marketing information system Internal databases Competitive marketing intelligence Marketing research Exploratory research Descriptive research Causal research Secondary data Primary data Commercial online databases Observational research Ethnographic research Survey research Experimental research Focus group […]
Marketing environment Microenvironment Macroenvironment Marketing intermediaries Public Demography Baby boomers Generation X Millennials (Generation Y) Economic environment Natural environment Environmental sustainability Technological environment Political environment Cultural environment
Strategic planning Mission statement Business portfolio Portfolio analysis Growth-share matrix Product/market expansion grid Market penetration Market development Product development Diversification Value chain Value delivery network Marketing strategy Market segmentation Market segment Market targeting Positioning Differentiation […]
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