Marketing: Creating and Capturing Customer Value

>> Marketing
>> Needs
>> Wants
>> Demands
>> Market offerings
>> Marketing myopia
>> Exchange
>> Market

>> Marketing management
>> Production concept
>> Product concept
>> Selling concept
>> Marketing concept
>> Societal marketing concept

>> Customer relationship management
>> Customer-perceived value
>> Customer satisfaction
>> Customer-managed relationships
>> Consumer-generated marketing
>> Partner relationship management
>> Customer lifetime value
>> Share of customer
>> Customer equity

>> Internet

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