Công thức cho chiến lược marketing trực tuyến “tất cả trong 1”
Marketing và quảng cáo là vùng đất của sáng tạo, nhất là trong thời đại kỹ thuật số hiện đại. Có hàng trăm chiến lược và chiến thuật khác nhau bạn có thể sử dụng […]
Danh mục: Content marketing
Direct and Online Marketing: Building Direct Customer Relationships
Direct marketing Customer database Direct-mail marketing Catalog marketing Telephone marketing Direct-response television marketing Online marketing Internet Click-only companies Click-and-mortar companies Business-to-consumer (B-to-C) online marketing Business-to business (B-to-B) online marketing Consumer-to-consumer (C-to-C) online marketing Blogs Consumer-to-business […]
Personal Selling and Sales Promotion
Personal selling Salesperson Sales force management Territorial sales force structure Product sales force structure Customer (or market) sales force structure Outside sales force (or field sales force) Inside sales force Team selling Sales 2.0 Sales […]
Business Markets and Business Buyer Behavior
Business buyer behavior Business buying process Derived demand Supplier development Straight rebuy Modified rebuy New task Systems selling (or solutions selling) Buying center Users Influencers Buyers Deciders Gatekeepers Problem recognition General need description Product specification […]
THUẬT NGỮ MARKERTING
Defining Marketing and the Marketing Process >> Marketing: Creating and Capturing Customer Value >> Company and Marketing Strategy: Partnering to Build Customer Relationships Understanding the Marketplace and Consumers >> Analyzing the Marketing Environment >> Managing […]