Direct and Online Marketing: Building Direct Customer Relationships

Direct marketing
Customer database

Direct-mail marketing
Catalog marketing
Telephone marketing
Direct-response television marketing

Online marketing
Internet
Click-only companies
Click-and-mortar companies
Business-to-consumer (B-to-C) online marketing
Business-to business (B-to-B) online marketing
Consumer-to-consumer (C-to-C) online marketing
Blogs
Consumer-to-business (C-to-B) online marketing

Corporate (or brand) Web site
Marketing Web site
Online advertising
Viral marketing
Online social networks
Spam

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