Personal Selling and Sales Promotion

Personal selling
Salesperson

Sales force management
Territorial sales force structure
Product sales force structure
Customer (or market) sales force structure
Outside sales force (or field sales force)
Inside sales force
Team selling
Sales 2.0
Sales quota

Selling process
Prospecting
Preapproach
Approach
Presentation
Handling objections
Closing
Follow-up

Sales promotion
Consumer promotions
Event marketing
Trade promotions
Business promotions

 

 

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