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Advertising Advertising objective Advertising budget Advertising strategy Madison & Vine Creative concept Execution style Advertising media Return on advertising investment Advertising agency Public relations (PR)

Promotion mix (marketing communications mix) Advertising Sales promotion Personal selling Public relations (PR) Direct marketing Integrated marketing communications Buyer-readiness stages Personal communication channels Word-of-mouth influence Buzz marketing Nonpersonal communication channels Affordable method Percentage-of-sales method Competitive-parity […]

Retailing Retailer Shopper marketing Specialty store Department store Supermarket Convenience store Superstore Category killer Service retailer Discount store Off-price retailer Independent off-price retailer Factory outlet Warehouse club Chain stores Franchise Shopping center Wheel-of-retailing concept Wholesaling […]

Value delivery network Marketing channel Channel level Direct marketing channel Indirect marketing channel Channel conflict Conventional distribution channel Vertical marketing system Contractual VMS Franchise organization Administered VMS Horizontal marketing system Multichannel distribution system Disintermediation Marketing […]

Market-skimming pricing Market-penetration pricing Product line pricing Optional product pricing Captive product pricing By-product pricing Product bundle pricing Discount Allowance Segmented pricing Psychological pricing Reference prices Promotional pricing Geographical pricing FOB-origin pricing Uniform-delivered pricing Zone […]

Price Customer value-based pricing Good-value pricing Value-added pricing Cost-based pricing Fixed costs Variable costs Total costs Experience curve Cost-plus pricing Break-even pricing Competition-based pricing Target costing Demand curve Price elasticity