Marketing online
Competitive advantage Competitor analysis Competitive marketing strategies Strategic group Benchmarking Customer value analysis Market leader Market challenger Market follower Market nicher Competitor-centered company Customer-centered company Market-centered company
Direct marketing Customer database Direct-mail marketing Catalog marketing Telephone marketing Direct-response television marketing Online marketing Internet Click-only companies Click-and-mortar companies Business-to-consumer (B-to-C) online marketing Business-to business (B-to-B) online marketing Consumer-to-consumer (C-to-C) online marketing Blogs Consumer-to-business […]
Personal selling Salesperson Sales force management Territorial sales force structure Product sales force structure Customer (or market) sales force structure Outside sales force (or field sales force) Inside sales force Team selling Sales 2.0 Sales […]
Advertising Advertising objective Advertising budget Advertising strategy Madison & Vine Creative concept Execution style Advertising media Return on advertising investment Advertising agency Public relations (PR)
Promotion mix (marketing communications mix) Advertising Sales promotion Personal selling Public relations (PR) Direct marketing Integrated marketing communications Buyer-readiness stages Personal communication channels Word-of-mouth influence Buzz marketing Nonpersonal communication channels Affordable method Percentage-of-sales method Competitive-parity […]
Retailing Retailer Shopper marketing Specialty store Department store Supermarket Convenience store Superstore Category killer Service retailer Discount store Off-price retailer Independent off-price retailer Factory outlet Warehouse club Chain stores Franchise Shopping center Wheel-of-retailing concept Wholesaling […]