Managing Marketing Information to Gain Customer Insights

Customer insights Marketing information system Internal databases Competitive marketing intelligence Marketing research Exploratory research Descriptive research Causal research Secondary data Primary data Commercial online databases Observational research Ethnographic research Survey research Experimental research Focus group […]

Analyzing the Marketing Environment

Marketing environment Microenvironment Macroenvironment Marketing intermediaries Public Demography Baby boomers Generation X Millennials (Generation Y) Economic environment Natural environment Environmental sustainability Technological environment Political environment Cultural environment

Company and Marketing Strategy: Partnering to Build Customer Relationships

Strategic planning Mission statement Business portfolio Portfolio analysis Growth-share matrix Product/market expansion grid Market penetration Market development Product development Diversification Value chain Value delivery network Marketing strategy Market segmentation Market segment Market targeting Positioning Differentiation […]

THUẬT NGỮ MARKERTING

Defining Marketing and the Marketing Process >> Marketing: Creating and Capturing Customer Value >> Company and Marketing Strategy: Partnering to Build Customer Relationships Understanding the Marketplace and Consumers >> Analyzing the Marketing Environment >> Managing […]

Kinh nghiệm SEO, WordPress, Blog và Search

Bài viết nội dung gồm: Kinh nghiệm thực tế SEO, WordPress, Blog và Search > WordPress và thiết kế website > 10 bước đơn giản SEO Onpage > SEO on page các lỗi thường gặp […]