Managing Marketing Information to Gain Customer Insights

Customer insights
Marketing information system

Internal databases
Competitive marketing intelligence

Marketing research
Exploratory research
Descriptive research
Causal research
Secondary data
Primary data
Commercial online databases
Observational research
Ethnographic research
Survey research
Experimental research
Focus group interviewing
Online marketing research
Online focus groups
Sample

Customer relationship management

One thought on “Managing Marketing Information to Gain Customer Insights”

Trả lời